Independent contractors establish client relationships through word of mouth. That means, if you hired the contractor and you told your friends and family about him or her, chances are, when it’s their time to hire a contractor, they’ll choose to go with the person that did a great job contracting for you. But, no one wants to hear that that’s their only option to market their...
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Construction companies don’t necessarily think to use marketing schemes to promote their businesses; the simple fact behind this reluctance is because of their ability to obtain customers through word of mouth and past experiences. But, there are so many areas to explore in marketing for construction companies. The most popular consist of Online Directories, Social Media Marketing Schemes, and Customer Referral Programs. Let’s take a look at...
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Before delving into how to make use of growth hacking, we should discuss what “growth hacking” actually means. Growth hacking is the technique in marketing that combines data analytics with other marketing strategies. This combination results in what is called scalable business growth. To be effective at growth hacking you must consistently test, analyze and optimize for exponential growth. The true focus of growth hacking is to...
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Hotels generally get regular clientele, especially if they’re located in the right areas for people coming in and out of town. That doesn’t mean that marketing doesn’t help them get more clientele, though. How can you get more customers to visit your hotel or your hotel chain? Start using remarketing techniques, incentives, and meta search marketing. Remarketing Techniques People easily get distracted and don’t follow through with a...
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Businesses all around the world need to digitally market themselves - but they have a team backing them to get the job done. What do professionals do that run their own business? Oftentimes, professionals don’t have a full on marketing team, and they have to find a way to successfully market themselves to everyone else. The best tactics to apply would be to connect with others...
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Restaurants don’t want to have the same clientele day in and day out; they’d rather have the regulars come in and attend to newcomers. The best of both worlds. But, how can a restaurant exceed their digital marketing capabilities to get such a job done? Through loyalty programs, Yelp reviews, and Google+ accounts. Loyalty Programs People love getting discounts and deals when visiting their favorite restaurants - or even...
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Promotional and marketing efforts need to be put into place for events to be successful. If they’re not, the end result of an event may be different, with less attendees and less overall fun. For people in charge of an event, and the event itself to be a big hit, digital marketing should include social media, SEO, blog posts, and online video content. But, what should you...
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Marketing experts willingly help companies and businesses with promotional efforts. Ideas get bounced around and final decisions are made. But, some areas of digital marketing aren’t as easy as that. Some processes need to be really thought out. That’s a very true statement when it comes to healthcare digital marketing schematics. Think about it - in healthcare, how do you market well enough to get additional patients?...
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Every agency throughout the world has a different way of marketing their specific brand, company, or business. Franchises are not outside of that bracket. Local SEO, content marketing, social media, and email marketing are necessary for a franchise to come up with a successful marketing scheme. But, how does a franchise move forward with these areas of marketing? Local SEO People search for local franchises on their cell phones...
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