How Augmented Reality will help your business

Augmented reality is a growing trend in technology, with companies like Snapchat and Instagram introducing filters to their apps. The next logical step for augmented reality is to go beyond the app, and become a part of our day-to-day lives.
What is Augmented Reality?

Augmented reality is the act of adding digital content to your physical world. AR uses a device’s camera to see what you’re looking at, and it changes the image in your phone or tablet accordingly. With augmented reality, objects can be transformed into 3D models that can be interacted with.

Augmented Reality benefits for businesses

Augmented Reality, or AR for short, is a technology that is growing rapidly in popularity. This is because it can offer so many different benefits to businesses in so many different ways. One of the biggest benefits of AR is that it can be used to create more immersive experiences for customers.

AR and the future of marketing

AR is all the buzz, and for good reason. While it may not be the only way to engage your audience, AR will allow you to do more than just promote your brand or product by actually interacting with people. You’ll be able to create an experience that potential customers can participate in on their own terms.

How to produce your own
augmented reality filters

A great way to do this is by using a 360-degree camera. It is really simple, you just have to upload the file from the camera and add filters to it with a photo editing program. Another way of creating augmented reality filters is by using your computer. You will need a 360-degree video or image that you can upload on your screen and add filters in Photoshop or any other photo editing software. How to use the most efficient app. You can use Photo Sphere Camera, which is an app that lets you create and share your own photo spheres. The app is free, and you can use it on your Android or iOS phone. You can take a look at this list to see other programmes available on different platforms.

Examples of how AR is used in consumer brands

Events such as the Macy’s Great Tree Lighting show how AR can be used to engage and excite consumers by bringing trendy products to life in their own world. For example, using an app, users could point their phones at a clothes rack and see clothes from Macy’s that match their preferences.



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