Work on Your Businesses Fundamentals
Right now, COVID-19 is making its way across countries, infecting and affecting hundreds of thousands of people. There is no cure and there are no vaccines created and confirmed, yet. In the midst of this craziness, public health officials are urging citizens everywhere to wash their hands frequently and be mindful of the appropriate social distancing guidelines.
That’s the information that the public needs to know to stay healthy.
What about the economic problem at hand? What happens if countries, states, cities, and towns don’t bring in the revenue they need to sustain a healthy business environment?
Many people and businesses are panicking through the COVID-19 crisis and wondering what they can do to avoid financial distress. If you implement some of the following, creative suggestions listed below, your company will surely benefit.
1. Web Copy
Great web copy is essential for people, customers, and users that are navigating through your website. It guides people and communicates what needs to be communicated to everyone visiting.
For instance, a site with outstanding web copy will tell its users information on the home page, about page, products page, and service page. If you got the job done right, every visitor’s questions should be answered on those four pages. But if there’s a thing or two that you can improve on, make the change so your site can stand out even more.
2. Website Design
Oftentimes, a good website design is created by a graphic designer, interface designer, or author. Website design can refer to the appeal the website has on a user or the ease of navigation while looking for answers to frequently asked questions.
If you’re looking to make some adjustments in the design department, you may need a second set of fresh eyes to play around with the site and provide feedback.
3. Fast Loading Website
Site performance optimization is key to keeping users around. If you don’t have a fast site, aggravation will ensue and people will head somewhere else for their needs.
Cleaning out your cache and evaluating your plugins is a good start. Researching your options with your IT team or consultant is also beneficial.
4. Work on SEO
Search Engine Optimization keywords do help direct people to your website. Once the quality and quantity of traffic reaching your site skyrockets, you’ll have greater odds at acquiring long term customers and site visitors.
Also, great SEO is free and produces fantastic results. Just be sure to pick great descriptive words that market your business well.
5. Strengthen Digital Presence
To have an outstanding digital presence, your company has to put itself out there. A website can’t be the online outlet you have for your customers. Other implementations include a blog, email marketing tactics, and relevant social media sites.
If you don’t already have an expert on your team to tackle the company’s digital presence, you may want to look into it.
Create Successful Content
Valuable content includes practically anything that can be seen as relevant at all times. For example, if your business is primarily based in the world of business and finances, you may want to have content on your site relating back to trustworthy investments, credit score tactics, and saving strategies.
Blog content can be considered valuable content, but it doesn’t always have to fall under that category. Blog content can also tackle any subject that is current and worthy of a read. For example, many blogs are centering around the COVID-19 crisis, like this one right here.
Staying in the now is always a safe move when it comes to blog content.
Videos for the Audiences
Videos for site viewers to watch are entertaining and educating. Once again, depending on the field of work will depend on the theme of the video. For example, if you currently own a gym, your online videos would likely show a typical personal trainers routine for the personal training package you offer. If you currently own a restaurant, you might give a virtual tour and look through the menu for your potential customers to see.
Reach Out & Offer Help
Staying present and knowing what’s going on through COVID-19 is extremely important; no one knows what’s going to change from day to day.
Reaching out and offering help to your local businesses and colleagues is the right thing to do. Now is a good time to connect with others and offer valuable help. Spreading encouraging words for all to hear isn’t a bad idea, either.
Remember to work on your fundamentals, create great content, and practice outreaching methods through the COVID-19 crisis and you’ll overcome this scary business heap.