Every agency throughout the world has a different way of marketing their specific brand, company, or business. Franchises are not outside of that bracket.

 

Local SEO, content marketing, social media, and email marketing are necessary for a franchise to come up with a successful marketing scheme.

 

But, how does a franchise move forward with these areas of marketing?

 

Local SEO

 

People search for local franchises on their cell phones and their computer weekly. People search for locations to franchises on Google Maps relatively frequently. People often look up information about franchises before visiting their location.

 

What should you do to enhance your local SEO for great marketing?

 

Focus on:

 

• Creating relevant keywords for people to search for your franchise.
• Writing content that focuses specifically on your franchises location.
• Include your name, address, and phone number on all online fronts and keep them consistent and up-to-date. 
  

 

Content Marketing

 

People enjoy reading custom content created by franchise owners. Such content generally produces a better future for businesses.

 

What should you do to enhance your content marketing?

 

Focus on:

 

• Personalizing your content to be more relatable to your audience.
• Uploading content on a regular basis.
  
• Targeting peoples’ visual interests with photos and videos.
• Promoting written content through social media.

 

Social Media

 

Billions of people use social media, including marketers. And, social media affects many purchasing decisions for people when visiting or thinking about visiting franchises.

 

What should you do to appeal to more people on social media?

 

Focus on:

 

• Updating business information on all social media platforms. 
• Targeting peoples’ visual interests with photos and videos.
• Checking out the conversations that people are currently having about yourfranchise.
  

 

Email Marketing

 

People check their email daily. People also enjoy receiving promotional content via email versus any other platform.

 

What should you do to enhance your email marketing schematics?

 

Focus on:

 

• Personalizing email content that’s sent out to current and potential customers.
• Including calls to action in all emails sent out.
• Viewing email analytics to make important changes in email marketing.