Marketing experts willingly help companies and businesses with promotional efforts. Ideas get bounced around and final decisions are made.
Think about it – in healthcare, how do you market well enough to get additional patients? If not through word of mouth, what do you do?
To start, a healthcare agency should think about website marketing, blog content, email marketing, and video marketing.
People want to enter a website and find that it’s easy to navigate. Websites that are difficult to navigate are often left quickly.
What can you do to ensure that your website is easy to move around on?
- Simplifying areas of your website such as patient needs.
- Providing quick answers so that action can be taken.
- Creating areas to access appointments, contact health care providers, view resources, and log in to patient portals.
People want to visit a friendly and personable website for healthcare. If they do visit such a website, they’re likely to feel more comfortable right away.
What can you do to create a more approachable website?
- Providing relevant information on health conditions.
- Showing common answers to common questions.
- Coming up with useful healthcare tips so that patients don’t have to visit doctors all the time.
- Writing up testimonials that are true and relatable.
People genuinely enjoy reading email newsletters. Current and relevant information keeps them up-to-date and feeling included.
What can you do to make your email marketing schematic better?
- Educating patients every chance you can.
- Personalizing website content for patients to read.
- Planning for topics to be timely.
People prefer to see photos and videos visually than read information. People feel more connected healthwise if they can see actual proof.
What can you do to provide videos for your patients?
- Getting health care professionals on camera to speak to patients.
- Targeting testimonials to different areas of the website that are relevant.
- Creating story structures that patients can follow along with.