Independent contractors establish client relationships through word of mouth. That means, if you hired the contractor and you told your friends and family about him or her, chances are, when it’s their time to hire a contractor, they’ll choose to go with the person that did a great job contracting for you.

 

But, no one wants to hear that that’s their only option to market their skills.

 

Contractors can use word of mouth referrals, but PPC, Email Marketing, and Social Media Marketing are just as efficient. Let’s take a look at why.

 

PPC

 

People search Google and other search engines for contractors all the time. PPC, or pay per click advertising, is perfect for such search engine tactics. Because, if you participate in PPC, you’ll be at the top of the search results – that means you’ll get more attention and customers overall!

 

What should you do if you choose pay per click advertising?

 

Focus on:

 

• Being found right away – you’ll get the hang of it once you try it out.
  
• Knowing when to pay for advertising, because busy times do increase visibility.
  

 

Here’s another tip: You’ll need to bid on certain keywords to have your advertisements show up when you want them to. Think about those keywords very carefully.

 

 

Email Marketing

 

People like to be in-the-know. And, you want to prompt new and recurring customers to make purchases as often as you can.

 

So, what do you do to set up such prompting?

 

Focus on:

 

• Keeping in touch with new and existing customers.
• Advertising specials often.
• Improving the overall brand name that you carry.

 

 

Social Media Marketing

 

People don’t just use Google to find contractors. Social media is becoming so popular, that men and women are looking to it as a sufficient source to find independent contractors.

 

What should you do to draw attention to your social media outlets?

 

Focus on:

 

• Engaging with customers in many ways through:
  
  • Facebook
    
  • Instagram
    
  • YouTube
    
  • LinkedIn
    
  • Google My Business
    

 

 

Here’s one more tip for social media marketing: Access other social media areas, too. Install a website footer at the bottom of your site, hand out brochures and business cards, and use email signatures to get them to visit your personal social media.